OK, so Wick told us that “The key to FrontBurner’s success is that it has always primarily been a conversation among the editors.”
But to me it looks an awful lot like this conversation is just now starting. Or if not that, it’s really become apparent. Perhaps Wick sent a memo out to his staff telling them to start this public conversation. It probably looked like this:
I told FrontBurnervians that we shut down comments because FrontBurner was always meant to be a conversation among ourselves.
Because of that, I want to start having a conversation among ourselves. So I insist that you respond in your own post any time I write something (which I will be doing a helluva lot more now that we’ll be losing page impressions).
Also, use the odd abbreviation “Ctd.” at the end of the blog subject line, because we’re trying to keep our character count low.
All the best,
Or something like that. But a quick search of FrontBurner shows that they just started using “Ctd.” after the comments era ended.
Is it just me or are they going out of their way to force this conversation on us?
UPDATE (4:11 p.m. April 27): A LodoWickian has e-mailed me to remind me that “Re:” was often used by the FrontBurner guys before this “Ctd.” fad started. And, of course, the editors (mainly Eric, Zac and Tim) used the comments sections to offer feedback on others’ posts. It’s just more noticeable now because it takes up more real estate, I guess. False alarm?