Overcompensate much?

UPDATE (8:30 a.m. 04/24/09): Now with fresh numbers!

Without commenters to keep people coming back, FrontBurner writers have been working overtime to keep fresh content up on their site. I mean, Tim wrote a post at 8 p.m. yesterday. Shouldn’t he have been out drinking or something?

But seriously, take a look at the numbers from the past 15 days below. I didn’t include weekends, since nobody works on the weekend.

  • April 23: 17 posts
  • April 22: 14 posts
  • April 21 (The Day the Comments Died): 19 posts
  • April 20: 7 posts
  • April 17: 9 posts
  • April 16: 12 posts
  • April 15: 7 posts
  • April 14: 9 posts
  • April 13: 5 posts
  • April 10: 4 posts
  • April 9: 5 posts
  • April 8: 8 posts
  • April 7: 8 posts
  • April 6: 6 posts
  • April 3: 6 posts

So this is hardly a statistical sample, but in the most recent 13 weekdays of the YC (Yes Comments) era, we were getting 7.17 posts per day. Through the first three days of the NC (No Comments) era, we’re getting 16.67 posts per day.

To me, that says something. It says that they’re afraid of losing repeat readers who returned solely to read responses to their comments. What does it say to you?


3 Responses to Overcompensate much?

  1. David says:

    You don’t need blog comments if you have enough interesting posts to draw readers. Some national bloggers put up dozens and dozens of posts by themselves each day. Frontburner doesn’t have the right people to do that either in quality or quantity, so they really need comments. Now they have no choice but to make a bargain with the devil. If they set up special levels of comment access like Jerry does at the stadium, comment skyboxes so to say, that lets them fill their comments with their friends from around the city. Sort of like having additional regular volunteer editors. The problem there is that the mix soon starts to read like a bridge club click or like one of those staged political town hall meetings. If you open up the place to anybody you get much much fresher feed back and not the same old jokes and responses. But you give up being able to control the public. If they’re willing for the magazine to subsidize the blog they’ll go the first way. It’ll be like those little tea rooms inside furniture malls. If they need the blog to drive more business to the magazine they’ll have to go with the second. With things like Magcloud it’s too easy for anyone to set up competing specialty magazines with their own blogs to pull business away in bits and pieces. For better or worse the day of the media baron dictating to the public is gone.

  2. S.E. says:

    I think they are sensing the loss of commitment from the commenters. I’m sure the pageviews have dropped, as everyone switched to the RSS feed, or moved on to other blogs. I think I’ve read one post since the comments were turned off. David nailed it on the head – they can’t do quality or quantity, and the commenters like Bethany and Rawlins (and others from the long, distinguished list) helped to build interest in the posts.

  3. Nestor says:

    David sure did – if someone hasn’t rehired Kristiana Heap she just became one of the volunteer editors he’s talking about :


    According to


    # glenn hunter @ March 5th, 2009 at 6:31 pm,

    Heap was laid off March 5th.

    “Ray,CityChick and others: I couldn’t agree with you more about Adam. Whatever success we’ve achieved at D CEO can be traced to the strong foundation he laid as the founding editor. Meantime, to answer another commenter, I’m still here as editor of D CEO–but our managing editor Kristiana Heap and senior editor Dave Moore were both let go today. Meantime, Tim has promised an update on all this as he is able.”

    Let’s congratulate her if she’s getting paid, commiserate with her if not.

    Meanwhile, Trey has scooped a photo of Eric that’s making Amanda swoon.

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